More Customization with OpenAPI (Application Program Interface)
Using the OpenAPI (application program interface) available with Net Atlantic's solution, you can write extensions or custom reports that meet your needs. You can also directly insert data, such as new members, in whatever programming language or environment that best meets your company's needs.
The environment can be altered programmatically in a number of ways. There are pre-defined "hooks" in the program to run scripts at certain key times, and certain functionality is designed to be flexible, such as the automatic phrases content checks. You can also create scripts that can be run to customize a message for each recipient "on the fly." With this ability a programmer can create a script that customizes the contents of a message, one time, if desired, or to make it unique for each recipient. Ad banners can be rotated, flight schedules inserted; you can accomplish nearly anything that you can imagine.
The API allows administrators to access and manipulate the database tables using SOAP (Simple Object Access Protocol). SOAP provides a way to communicate between applications running on different operating systems, with different technologies and programming languages. SOAP is a key element of Microsoft's .NET architecture for future Internet application development. SOAP provides a higher-level interface to database information so that no knowledge of database query protocols is required.