Email Marketing | Reporting Capabilities
Net Atlantic's Email List Hosting powered by Lyris ListManager
Topic: CREATING SEGMENTS OF YOUR LIST
You can segment your lists based on up to 250 demographics, then send personalized, tailored messages to each particular target group. View the screen captures below and see why Lyris is the list software of choice for both experienced and novice list administrators.
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Here's a simple example segment which allows you to segment out and send email to just your AOL subscribers.
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Creating new segments is easy with Net Atlantic. Simply choose the action you wish to apply to your subscriber database. You can create segments based on subscriber information, as well as subscriber action.
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Using the built-in "natural language" query features, you can easily choose various values to qualify and separate out certain subscribers to your list.
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You can create a segment based on whether or not people clicked on links in your email, and when they clicked on the link or links. For example, if someone clicked on a link, you can send a follow-up email to them with additional information on what they clicked on.
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Action Tags allow for powerful measurement of recipient response to mailings.
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Use purchase tracking and clickstream tags to more accurately measure results and thus generate higher response rates from campaigns.
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You can use Clickstream Tags, Purchase Tags, Interest Tags, and Member Update Tags to track and optimize response from your email campaigns.
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You can deploy advanced text phrase matching techology to automate messages and responses to mailings.
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