How do I read Web / FTP Stats (my traffic reports)?
In cPanel, you can retrieve many different statistics about your web site, and the visitors to it.
Access the Web / FTP Stats Menu on the main screen of your cPanel interface.
Analog
A simple summary of all the people who have visited your site. Analog show the people who have accessed your site during a specific month. It provides limited content but can be helpful to see where your main users are from. If you prefer more detailed statistics, see Webalizer.
Webalizer
Webalizer produces a nice variety of charts and graphs about who has visited your site. The different graphs will show you where your users are from and provide great detail about who has accessed your site.
Subdomain Stats
This section allows you to see Analog and Webalizer statistics for any subdomains you may have. See Analog and Webalizer to learn more.
Latest Visitors
You can see last 300 people that have accessed your site.
Note: People that have accessed your site more than once will not be listed twice, so there may not be 300 visitors shown if there are duplicates.
Bandwidth
This function shows you the bandwidth usage for your site. it shows the current month's bandwidth usage as well as your total bandwidth usage. This will include all HTTP(web) and POP(mail) bandwidth usage and may include FTP bandwidth usage if your system administrator has enabled FTP bandwidth logging.
Error Log
It displays the last 300 errors for your site. This can be very useful for determining what links are broken on your site, or what files do not exist that should. Checking this log frequently can help your site running smoothly.
Web / FTP Statistics Terminology
- Number of Visits
- The total number of files requested from the server. This counts all files, such as web page files plus graphics on a web page. Thus, if someone visits one web page on your web site which also contains 2 graphics on it, this registers as 3 hits. As you can see, the number of hits to your web site is not always indicative of the number of people visiting your web site.
- Bandwidth
- The amount of information transferred in filling those requests. Sites with lots of graphics or free downloads will show more bytes transferred. Sites with just text on web pages will show less bytes transferred.
- Unique Visitors
- The (approximate) number of actual individual visitors to your web site. This is one of the most meaningful figures generated by the traffic reports. Put simply, this is how many people have visited your web site.
- Pages
- The number of web pages viewed (page views) by your web site visitors. On average, page views are 2 - 5 times higher than visits, meaning the average person visiting a web site visits 2 -5 pages on a site. Site with popular content will have higher page views. Sites that simply try to sell something often show fewer page views.