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Net Atlantic adds social media to email marketing suite

April 12, 2010 - Social media tools make Net Atlantic’s email marketing suite even more effective at engaging readers.

SALEM, MASS. – Email service provider Net Atlantic, Inc. has upgraded their suite of email marketing solutions to include social media tools for marketers. Because so many customers now engage and buy from companies through different channels online, marketers and other business professionals have several new ways to communicate with them. Now Net Atlantic provides marketers with a single place to manage their social media and email campaigns together.

The new social media feature, now integrated into Net Atlantic’s email marketing suite, allows email senders to include a tweet that encapsulates their message and posts it to their Twitter profile. It also allows readers to display the email on their Facebook wall. They can also share broadcast messages with friends on Facebook as well as LinkedIn. Other social media sites supported by the new email software include Delicious, Reddit, Stumbleupon, Google, MySpace, Buzz, Newsvine, Diigo, and Mixx.

Social Media Web Demo
See how social media tags in your emails can improve engagement with your customers.

5.5 MB, Length: 2:14

"Marketers are using social media for just about everything they do," said Bill Reich, President of Net Atlantic. "Every time they send an announcement, there are so many outlets to reach people, that integration with an email marketing suite is the best way to give marketers a one-stop shop."

These new social media capabilities come with other important email features included in this major new upgrade. Because Net Atlantic’s Email Marketing Suite uses Lyris ListManager, the world’s most popular email marketing software, the company can provide very high email delivery speeds and a very stable email management platform.

Other major email marketing and email delivery advancements include DomainKeys Identified Mail (DKIM), which authenticates email messages and builds trust with Internet service providers; MailStreaming for optimized delivery capabilities; and 9 new bounce categories.

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About Net Atlantic
Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online with leading email marketing solutions. Net Atlantic offers feature-rich, enterprise level email marketing solutions at cost-effective prices. With unparalleled email marketing capabilities, expert deliverability management, and responsive technical support by phone, email, and chat, Net Atlantic's solutions provide you with the ability to create, send, track and manage your email marketing campaigns successfully.  To learn more about Net Atlantic's email marketing solutions, please visit www.netatlantic.com.

Copyright © Net Atlantic, Inc.

Contact:
Net Atlantic, Inc.
978-219-1900
marketing@netatlantic.com