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Net Atlantic Launches Survey Tool for Email Marketers

Net Atlantic and SensorPro release a powerful survey builder to help email senders improve email and social media campaigns

SALEM, MA – June 29, 2011 - Email marketing service provider Net Atlantic, Inc. today announced the launch of its new online survey tool, powered by SensorPro, an award-winning provider of enterprise-grade online survey solutions. The new integrated survey tool allows marketers to gather detailed customer data so they can better understand their customers’ wants, needs, and buying behaviors.

Using the online survey tool, marketers can easily create fully branded surveys that capture customer preferences and satisfaction metrics. Linked with Net Atlantic’s email platform, the data is used to create highly targeted email marketing campaigns. With its real-time reporting and analysis, marketers can drill down on individual questions or respondents to better understand and meet customer expectations.

"SensorPro’s survey tool enables marketers to collect actionable customer feedback that can be incorporated into targeted and relevant email marketing campaigns," said Jon Erickson, General Manager of North American Operations for SensorPro. "By partnering with Net Atlantic, we are able to offer a world-class online survey tool that's easy to use and includes all the features marketers need to better engage their customers."

The new survey tool includes a wealth of tools for managing the entire survey lifecycle, from building the initial survey questions, launching the survey, and hosting the survey on a website. By simplifying the process of gathering and analyzing real-time data on customer behavior, the tool provides marketers with valuable insight for optimizing email, text, and social media marketing programs.

"A complete survey tool such as SensorPro, in conjunction with our email platform, enables our customers to take advantage of the wealth of data collected by a well designed online survey," said William Reich, President of Net Atlantic. "It’s the perfect tool for marketers who want to measure customer satisfaction and respond to changing customer needs."

SensorPro’s flexible interface allows numerous question types in its easy to use drag-and-drop design wizard, including single and multiple choice, numeric, text, open-ended, drop-down menu, Likert scale and matrix. It also stores a library of reusable questions, includes comprehensive survey-building tools with progress bars and branch logic, allows randomized answers, point values for answer scoring, survey start and end dates, real-time reporting, data export, and effortless integration of images, graphics, movies and sound files.

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About SensorPro

SensorPro (www.sensorpro.us) is the award-winning on line enterprise survey, lead acquisition, sample fulfillment and promotion management solution used by global companies such as Coty, Pepsi, Northwest Airlines and Procter & Gamble. Using SensorPro, clients can create a survey or lead acquisition form and on web pages, landing pages, microsites, Adobe Flash containers, embedded in emails, or on mobile devices. Visit www.sensorpro.us.

About Net Atlantic
Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online with leading email marketing solutions. Net Atlantic offers feature-rich, enterprise level email marketing solutions at cost-effective prices. With unparalleled email marketing capabilities, expert deliverability management, and responsive technical support by phone, email, and chat, Net Atlantic's solutions provide you with the ability to create, send, track and manage your email marketing campaigns successfully.  To learn more about Net Atlantic's email marketing solutions, please visit www.netatlantic.com.

Copyright © Net Atlantic, Inc.

Contact:
Net Atlantic, Inc.
978-219-1900
marketing@netatlantic.com