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Net Atlantic Navigator Helps SMBs Send Professional Email with a Guided Wizard

Net Atlantic's new "Navigator" tool helps small and medium-sized business customers build high-impact and successful email marketing campaigns

SALEM, MA – September 8, 2011 - Email marketing service provider Net Atlantic, Inc. today announced the availability of a feature-rich email creation tool called Net Atlantic Navigator. The new tool guides users through creating a successful email marketing campaign using an intuitive wizard-type approach, and is now included with the StrongMail On-Demand Edition offering an industry-leading enterprise email marketing solution for small and medium-sized businesses (SMBs).

"Net Atlantic understands the needs and challenges our small and medium-sized business customers face when running their email marketing programs. They're looking for the best tools to enable them to connect with customers, however they don’t have the in-house expertise of an enterprise email marketing department," said William Reich, President of Net Atlantic. "Our new Net Atlantic Navigator tool provides a streamlined email creation workflow that guides them through each best practice step quickly and easily."

Net Atlantic Navigator takes users through the process of creating and editing a mailing, selecting a template, adding recipients by importing a file or copying their subscriber list, choosing target segments, and testing and scheduling the launch of the mailing. Clear instructions ensure that each step in the process is correct and complete. Users can also navigate to any step in the process, or follow a different workflow, using the breadcrumb hyperlinks.

"Net Atlantic Navigator is filled with powerful features that will help small and medium-sized business customers build high-impact email marketing campaigns," said Reich. "It allows senders to build a mailing from creation to launch with a step-by-step campaign wizard that includes both WYSIWYG and HTML editors for crafting professional looking email messages, a subject line grader with tips for optimization, a target segment selection to try out different messages or focus on specific high-value customers, and the ability to schedule mailings in advance."

Net Atlantic's vision is to help SMBs streamline and automate their email communications and facilitate total customer engagement. By developing the Net Atlantic Navigator tool for StrongMail On-Demand Edition, Net Atlantic has reached another significant milestone in the marketing tools they offer to SMBs.

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About StrongMail Systems, Inc.

Every day, StrongView / Selligent is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Netflix, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more about StrongvView Selligent email offerings www.strongmail.com.

About Net Atlantic
Since 1995, Net Atlantic, Inc. has been assisting organizations of all sizes communicate effectively online with leading email marketing solutions. Net Atlantic offers feature-rich, enterprise level email marketing solutions at cost-effective prices. With unparalleled email marketing capabilities, expert deliverability management, and responsive technical support by phone, email, and chat, Net Atlantic's solutions provide you with the ability to create, send, track and manage your email marketing campaigns successfully.  To learn more about Net Atlantic's email marketing solutions, please visit www.netatlantic.com.

Copyright © Net Atlantic, Inc.

Contact:
Net Atlantic, Inc.
978-219-1900
marketing@netatlantic.com