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Net Atlantic Unveils New NextMail Email Marketing Platform - Fusing Technology With Human-Centered Design

FOR IMMEDIATE RELEASE

Salem, MA, October 22, 2024 - Net Atlantic, Inc. announced today the launch of their breakthrough new NextMail email marketing platform.

Birthed in the Net Atlantic Labs, NextMail's innovative approach to email marketing integrates cutting-edge technology with a deep commitment to enhancing user experience in the email marketing campaign process. Put simply, NextMail solves the age-old problem of providing technically powerful solutions that are simple and easy to use.

This unique blend of technology and human-centered design is the result of a dynamic collaboration between two business partners with widely opposing viewpoints: R.J. Phipps, a tech-savvy innovator, and Andrew Lutts, a people-focused strategist.

R.J.'s expertise lies in leveraging the latest advancements in automation, AI, and data-driven solutions to provide a technically robust software platform to clients. For R.J., the future of business is rooted in those organizations that can capitalize on the efficiency and scalability that emerging technologies can provide.

In contrast, Andy emphasizes the importance of ease of use, human-centered software design, and an exceptional user experience. Furthermore, for Andy, the underlying email marketing technology needs to drive business results by generating compelling email subscriber engagement and providing high return on investment for the email marketer.

Together, R.J. and Andy's collaboration on the completely new NextMail platform exemplifies the power of synergy. By merging technological precision with a people-first philosophy, they have developed a solution that not only operates with unmatched efficiency but also delivers a user experience that feels personal and engaging.

This collaboration reflects NextMail's belief that the future of business lies not in choosing between technology and human connection, but in finding the right balance.

This latest Net Atlantic Labs project is a testament to pushing boundaries, and demonstrating the idea that technology should enhance, not replace, the human experience. By doing so, NextMail is setting a new standard for how businesses can innovate while staying true to their core principles.

NextMail's approach demonstrates that the real winners in the collision between technology and people are those who can successfully combine both. As the business and marketing landscape continues to evolve, NextMail is poised to lead the way.

Learn more at https://www.nextmail.email

About NextMail
NextMail is a leading provider of digital email marketing communication solutions, dedicated to merging the power of technology with the importance of human centered design. With a focus on innovation and customer experience, NextMail is redefining how businesses and organizations deploy email marketing to communicate in the digital age. NextMail is a Net Atlantic company, a pioneer in email marketing founded over two decades ago. Learn more at: https://www.nextmail.email

About Net Atlantic, Inc.
Since 1995, Net Atlantic has been the leading force in email marketing with their professional experience in effective email campaigns, fueling growth and maximizing business revenue. The company helps clients achieve success in areas of publishing, financial services, insurance non-profits, politics, lead generation, and much more. With clients like PayPal, GEICO, and BlueCross BlueShield, they have development strong customer relationships, solidifying their position as trusted partners in the industry. Net Atlantic’s email marketing expertise, adept deliverability management, and personalized technical account assistance, offer our clients the professional guidance they need to receive the optimal results. To learn more about Net Atlantic’s email marketing solutions, please visit: https://www.netatlantic.com

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