Software & Technology

Differentiating your services and solutions in the highly competitive technology marketplace requires innovation, flexibility, high customer satisfaction, shortened sales cycles and a more robust bottom line.

Net Atlantic's versatile email marketing solutions offer the scalability, security, and performance that meet the requirements of the software and technology industry.

Simplify communications and maximize response by sending targeted email communications to your database of investors, partners, clients and prospects in a way that is cost-effective and timely.

Email Marketing for Software & Technology:

• Manage email campaigns across multiple channels
• Deploy purchase generating messages
• Increase engagement with relevant communications
• Automate new release and upgrade reminders
• Inform your audience about company news and updates
• Capture users input with surveys

Benefits:

• Drive customer engagement and response. Use segmentation and personalization tools to create highly-relevant email marketing messages that speak to customer and prospect interests or circumstances.
• Uncover critical data and easily leverage it to create effective online marketing campaigns. Pull data that provides a deeper level of understanding about customer needs and expectations and supports smart, strategic choices and decisions.
• Manage cross-channel campaigns more effectively. Draw together campaign management and reporting to better understand the impact of online and email marketing strategies and how they interconnect.
• Gain real-time insights to boost communications performance and optimize results.

A Typical Software & Technology Application

Target Your Audience:

• Identify target audiences and build dynamic triggered segments and content blocks. You also plan for sequential mailings, auto-response mailings, and scheduled mailings reminding audience members about your promotions.
• Segment your audience by home vs. business; educational, government, region; income, and other attributes.

Build Your List:

• Create automatic list subscription forms for your websites, affiliate sites, landing pages, social media, agency promotions, advertisements, contests, and events. Ask for the level of detail you need, and let your audience members self-segment.
• Load your email list names, custom demographic data, email templates, videos and images. You may also load conditional text blocks using up to 255 characters.

Create Your Content:

• Create templates for consistent branding and time savings when creating new campaigns. Lock the header and footer, branded text, logos, and vivid graphical images with our simple HTML editor.
• Build a library of images and videos, including photos, graphics, recorded events, shapes, colors, fonts, use of transparency and shadows. Build this design into your email templates and other digital assets.
• Create compelling offers and calls to action, such as offers for software upgrades, new product purchases, bulk discounts, academic discounts, member discounts, and other special deals.
• Personalize your travel, conference or event message based on customer data and interests.

Automate Your Emails:

• Once subscribers join the list through various forms and actions, the triggered segments send them your templates with conditional content, depending on the subscribers’ field entries.
• Dynamic segments and conditional content can be altered at any time to reflect changes in the brand and message strategy.
• Build behavioral profiles of your prospects and customer (such as prior travel, expressed preferences, demographics, transactional data, or other criteria) and integrate data into one comprehensive database.
• Plan a master schedule of frequency (a single action, a regular newsletter, or a multi-stage campaign) – through testing and a continual feedback loop you will learn the optimal contact strategy for each segment of your database.

Deploy Your Campaigns:

• Email Advisor shows you how your email campaigns are likely to perform and tells you how your emails will score for various filters.
• Build a campaign that has multiple components, use an open trigger to schedule the next email in the sequence to go out automatically at a pre-scheduled time; or use a click-open to automatically have a follow-up sent to someone who clicked on a particular link in your email.
• Send personalized auto-reply emails that function as follow-up "Welcome" and "Thank You" emails emphasizing benefits, which is a second opportunity to build a profile on customer preferences.
• Get detailed support at any time from Net Atlantic’s support service staff. They can call upon additional services such as template design and list setup.

Track Your Results:

• Custom reports allow you to view real-time data at a glance.
• The clickstreaming tool follows subscribers to your website and helps you track behavior with per-subscriber detail.
• Review your metrics after each campaign is sent out to better understand your customers' interests. Determine what changes, if any, need to be made for next iteration or adjust programs mid-stream to maximize end results.

The Net Atlantic Advantage »

Want to learn more? Request a demo with one of our Account Executives.